Undergraduate Course

Module Name

Identifying and Assessing Business Ideas

The module is aimed at women (who are employed part or full time) who wish to become self employed or an entrepreneur. This course will teach you how to assess the viability of business ideas.

About the Module

Having taken part in the module, you will:

  • Know tried and tested techniques for generating business ideas
  • Have assessed your own entrepreneurial potential using a range of well regarded models
  • Be able to assess the market viability of a business idea (e.g.  will anyone be interested in buying the product or service you have in mind?)
  • Know how to evaluate your competitors and the potential impact they may have on your business
  • Have learned how to undertake market research, including the use of up-to-date techniques (e.g. social media)
  • Know how to price your product or service realistically in the marketplace
  • Know how to work out your breakeven point (i.e. when you will actually make any money!)
  • Be confident in presenting your business ideas


Delivery will be held at University of South Wales Campus on the following dates:

  • 20th March
  • 27th March 
  • 3rd April- Reading Week
  • 10th April- Reading Week
  • 17th April
  • 24th April
  • 1st May
  •  8th May

All teaching will be taking place on Friday's from 10am - 3pm

Number of assessments

The good news is there are no exams!  Successful completion of the module only involves two short pieces of written work and a short analysis.

Level of qualification

This is an undergraduate level module.  If you want to use this module as part of a future degree, upon successful completion you will be awarded 20 university credits at level 5.

Entry requirements

All we require initially is that you meet the WAVE eligibility criteria, that you have a genuine interest in considering self employment/ entrepreneurship and that you are committed to completing the 8 week course!


This course is fully funded by the European Social Fund.  There is no cost to eligible students wishing to undertake the course.


For an informal discussion about the course please contact Jess Mahoney

Phone: 01443 654535

Email: jessica.mahoney@southwales.ac.uk

 Register Interest

About Us

The aim of the WAVE programme is to understand and ‘interrupt’ the ways in which gender pay inequalities are consistently reproduced through occupational segregation in employment and self employment, through the ways in which ‘women’s work is contracted’ and through the operation of pay systems.


The WAVE programme has now concluded after 3 successful years.  There are still loads of fantastic organisations that you can get involved with, take a look!


Contact Us

Women Adding Value to the Economy (WAVE)

Central Management Team
The University of South Wales
Faculty of Business, Law, Accounting, Humanities and Social Sciences

Treforest Campus
Pontypridd, Wales - UK
CF37 1DL